Facebook’s revolution is obviously less Maoist than feudal. The “social graph” is the inheritor of the great chain of being, the new master metaphor to make everybody’s place in the world fixed and quantifiable. Everything that occurs must have its distinct plotted point in the society that has been reduced to a grid. If it can’t be plotted as data, it probably never happened. If you aren’t on the graph, you don’t exist. Those thoughts you have that don’t get shared? They aren’t real and aren’t a part of who you are in the rewired world.