HAUTE POP

$I am not going to talk about the NA any more! But still, this is pretty cool from a big fash brand - I presume if they’re making animated GIFs it’s Tumblr-specific marketing. Not exactly the imagery I’d expect from Givenchy, who have lately been exploring a gothic couture direction. This is a glitchy techno gothic - with the boots, a fraction Balenciaga. Can’t quite map it against their autumn 2012 collection. But let’s see.$

I am not going to talk about the NA any more! But still, this is pretty cool from a big fash brand - I presume if they’re making animated GIFs it’s Tumblr-specific marketing.

Not exactly the imagery I’d expect from Givenchy, who have lately been exploring a gothic couture direction. This is a glitchy techno gothic - with the boots, a fraction Balenciaga. Can’t quite map it against their autumn 2012 collection. But let’s see.
(via fashion-addictionxoxo)

Tagged: GIFs animated GIF fashion marketing brand appropriation

Posted on May 20, 2012 via Northh with 382 notes ()

Source: northh