Celebrate intrinsic motivations, don’t replace them:
Recognise the positive emotions users (particularly creators) get from their actions in their own right. Find ways to celebrate and enable these rather than replace them with extrinsic motivation.
I’ve just joined Face as a researcher in the Wired team, doing real-time research & social media things. Biggest challenge so far is keeping up with the quantity of ideas coming from Marion Ren, so I’ve been doing my gamification homework to make sure I’ve got an understanding of what’s hype and what’s valuable.
The above is valuable to remember. I’ve been thinking vaguely that some kind of gold star top user badge has more currency if it’s awarded by people (maybe community mods, maybe better your peers) rather than an algorithm. Because if you want contributions that are useful to people, you want recognition that comes from people - not an algorithm.