The Escape is a brilliant but creepy four minute Mercedes commercial that will give you nightmares about Google Maps.
Directed by Carl Erik Rinsch for Ridley Scott’s RSA Films.
Visual effects created by Digital Domain.
New Aesthetic advertising. That was quick. Pretty good, too…
Results of a Google image search while trying to find picture details for this image on Pinterest.
Machine vision gets grey + curves but has quite a way to go in reading the real world yet…
…Making the New Aesthetic extremely time-limited: in five years technology will interpret the physical world as fluently as we do; in ten years rather better. What then?
cc Dan Catt’s Why the New Aesthetic isn’t about 8bit retro, the Robot Readable World, computer vision and pirates, which stands for me as one of the better definitions of what the New Aesthetic is. Aka a bit more than the “omg its pixellated this is epoch-defining”…