Pew Study Finds News Sites Fail to Aim Ads at Users
Tazina Vega, New York Times, 13 Feb 2012.
A new study released Monday by the Pew Research Center Project for Excellence in Journalism looked at 22 news Web sites and more than 5,300 digital ads. It found that many of the sites had not attracted the same advertisers online as they did on other platforms.
In part, these sites were failing to attract online ads because they were not using technology that would customize ads based on their users’ online behavior.
[…] Of the news sites surveyed, those that used the most user-focused technology were Yahoo, The New York Times and CNN. The rest of the sites, which included Fox News, The Washington Post, The Economist, Time, The Los Angeles Times, ABC News and The Atlantic, used very low levels of the technology.
“Not currently” is only a mild and no doubt temporary reprieve - but nonetheless worthy of some note. The society of control is unevenly distributed.
via @entschwindet, who commented: “Ah, the French, with their Marxian paraphrasing…”