are we creating a complete disconnect between the values and language of the state and those of the educated young?

Not the only important point Paul Mason makes in his blog on the BBC, Twenty reasons why it’s kicking off everywhere, but one that’s particularly valuable because it’s so internationally transferable.

Tagged: politics young people state.

Posted on February 6, 2011 with 2 notes ()

The Zap generation, however, is in tune with the diverse ways of the world in every aspect and the future of business is with them.

The more you think, act and align with the Zap generation, the more you connect to the happenings in the world. Irrespective of whether they are spenders, they are the real influencers, a new civilization of digital connectors. Don’t consider them to have any gap.”

This is from the abstract of the keynote for the conference I’m at this week (a big market research one). I’m posting it because it’s rare you see quite such a self-confidently extreme expression of the belief that The Kids are magical tech ninjas. But this is a belief a lot of people - especially in marketing, and to an extent in business in general - profess to hold.

At first it might seem a welcome corrective to the idea that young people are meme-addled autons unable to make real social connections. But of course the two arguments are really one single argument.

(via tomewing)

Tagged: Generation Y young people market research marketing

Posted on September 14, 2010 via Blue Lines Revisited with 9 notes ()

Source: tomewing